FREQUENTLY ASKED QUESTIONS

Why do I choose ASQ franchise whilst there are other similar franchise businesses?

We are the world’s leader in oriental perfumes retail with a proven successful business for more than 150 years with hundreds of distribution points and retail stores all over the world.

We offer thousands of products of the finest authentic perfumes made with exclusive ingredients in addition to a wide range of perfume accessories and gifts. We also offer especially designed perfumes named after their customers and some of them are the most influential people in the world.

Our franchisees embark on the top of the learning curve of an award-wining quality standards of production, supply chain and store management and operations.

We offer our franchisees a full turnkey support program including pre-entry market analysis, site evaluation, store designs and pre and post-launch training.

We encourage and support our franchisees and we build trust based upon our genuineness, authenticity, business traditions with an obligation to send great moral values from Makkah to the whole world.

Do I have to have experience in similar businesses?

No prior experience in similar businesses is required as we offer a full business format franchising where the business system has been developed and tested over the years to provide all franchisees with a complete matrix for business management and step-by-step procedures for a successful operation.

Do I have to have a location to apply for ASQ franchise?

This is not a pre-requisite as we offer potential franchisees the right to own, manage and operate the business as an area developer for an initial period of ten years, renewable for a consecutive term. That is a total of 20 years where the franchisee will be required to develop a number of stores over an agreed period of time. The franchisee will have a three months period after the signing the franchise agreement to identify a proper location and submit for approval by ASQ.

Will the franchise rights be exclusive to me in my market?

Yes, we offer exclusive area development rights and we will not operate any store owned by us or grant others the right to operate stores in your franchised area.

Is a joint-venture franchise possible?

No, this is not an option. We invested time, efforts, energy and a considerable amount of money to build our franchise business and we expect each franchise to have the financial commitment to establish and operate the business in the target market.

What is the minimum investment levels required to start one location?

We have three approximate store sizes and in average, the investment level in one store would range between US$ 75,000 to US$ 150,000. This excludes corporate and pre-operating expenses and will definitely depend on variables in each franchise market.

What products do I have to source directly from ASQ?  

All franchisees must purchase from ASQ or its nominated suppliers all proprietary products including perfumes, oils, ointments, mastics, creams, waxes, powders, blends and mixes and other accessories and gifts.

Can I sell other products in my ASQ store?

No, the franchisee will offer for sale only the products authorized by ASQ and which meet the certain specifications and standards.

Can I choose my own range of products?

Yes, after operating for the initial period, the franchisee will be in position to decide on what products are frequently demanded by its customers and our franchise team will provide support in analyzing the sales mix and provide recommendations for a new products mix.

What is the direct product cost?

The average product cost is established at 35% of total turnover, which allows for a gross margin of 65% to cover all other direct and indirect costs and maintain a good profit on EBIDTA level.

In addition to franchising, will I have the distributorship rights and online sales for ASQ products?

No, distributorship, wholesales and online sales fall under different arrangements and the franchisee must agree to the terms and conditions for obtaining such rights.

What kind of marketing support do I get in my country?

We provide the franchisee with launch and annual marketing plans and our design team will customize all related artwork in addition to design and management of social media campaigns customized to the franchised territory.

What is my exit strategy? Can I sell the business if I want to?

The franchisee has every right to re-assign (sell) the business at any time he wishes to do so, subject to approval by ASQ of the new franchisee and payment of third party costs arising out of such assignment.  

I am interested to acquire ASQ franchise, what do I do next?

If you are interested to proceed further with the acquisition of ASQ franchise rights, the initial first step will be for you to complete a franchisee application and to share with us your business profile. Upon approval of your franchisee application, we will send you the terms and conditions for the grant of the franchise in your target market/country. You will therefore be required to signs a letter of intent and pay a commitment fee for ASQ to instruct its lawyer to produce the franchise agreement specific to your target market.